Udyfoods

In 2017, my colleague had frequent complaints about the colour and taste of her food after using certain palm oil. Later, we discovered the palm oil had been mixed with a dye chemical often used for fabrics. After discovering she was not the only person complaining, I decided to find a solution to the problem of adulterated palm oil. This led me back to my village for an internship to discover the process of producing original palm oil. Udyfoods 360° Limited was registered as a limited liability company in 2017 in order to ensure that original palm oil and Nigerian food spices were available to busy and working class professionals and Nigerians in diaspora. Our products include: Red Palm Oil in 1 litre, 3 litres and 5 litres bottles Peppersoup spice Nsala spice Chili pepper Barbeque spice Cameroon pepper Crayfish Cocoyam thickener Banga Spice Jollof rice spice We are committed to the United Nation's sustainable development goal 2 which seeks to end hunger by 2030, achieve food security and improved nutrition and promote sustainable agriculture. Some of our strengths include sales of unadulterated palm oil and food spices, quality packaging, excellent customer services and convenience. Our competitors include U&I Palm Enterprises and Dakkada Palm Oil Refinery and Amanda Foods. We operate a direct revenue business model and our target customers are working class professionals and Nigerians in diaspora. The company expects to build her customer base from the working class professionals, Nigerians in diaspora, restaurants, personal food shoppers and supermarkets. Our marketing strategy involves using social media, influencers, affiliate programs, using company website, campaign promotions, sending newsletters to clients, SMS and email marketing, features on television and radio programs. Our channel delivery include company website, social media, fairs and exhibitions, distributors, wholesalers, third party e-commerce platform like Jumia.