Um Beograd

Our people-first approach creates limitless possibilities, making everything we do intelligently driven, diversely courageous, business- and brand-obsessed, and dedicated to empowering brands to their full potential. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than people. In Southeast Europe, UM is part of I&F Mediabrands (owned by Across Media Holding) with affiliates for markets in Serbia, Bulgaria, Croatia, Bosnia and Herzegovina, Slovenia, North Macedonia, Montenegro and Albania, and 150+ media specialists innovating media communications.