Umbrella Research

We are the Market Research Agency located in Kyiv, Ukraine. We provide knowledge for branding and strategic planning since 2012 We are experienced in Consumer Behavior and Life Style Research, Ethnography, Shop-Along, In-home visit, Usability test, Observation Our moderators and researchers have extensive experience across multiple categories and industries (Social, FMCG, Electoral, Pharma, Media, Kids, Agro) We aim at providing added value at all stages of cooperation, we respect clear deadlines and attention to details Coverage / Location for FGDs, IDIs, Usability Tests, Case Studies Research: 1. Ukraine: all settlements in Ukraine except AR Crimea and ATO. We conducted research in all regional centers and in many small towns and villages in Ukraine during last 6 years 2. Kazakhstan: 5 cities 3. Moldova: 2 cities 4. Belarus: 6 cities 5. Russia: 8 cities Our FGDs Studio in Kyiv is equipped with one-way mirrors, video-recording and online video streaming equipment. The facilities are specifically designed for FGDs, IDIs and Usability Tests conducting and used by Umbrella Research on a permanent basis. Specially equipped placements in 5 cities in Ukraine: Kyiv, Odessa, Dnipro, Lviv, Kharkiv. In the rest of cities we provide video link for group observation. Simultaneous translation from Russian \ Ukrainian into English will be provided optionally. The Client is invited to attend all groups in each location to have own impression.