Umeric

Umeric is a Film, Design and VFX Studio, Founded by Director Ash Bolland and Producer Von Dekker. Umeric creates Films, Commercials, Idents and much, much more. We buy a lucky cat every time we finish a project. Recently we have purchased a bigger book shelf to accommodate the collection of porcelain felines, and the good fortune they bring in. Maneki Neko, as the figurine is known in Japan, is believed to summon wealth, health and happiness into the homes and business which display them. The sculpture depicts a cat beckoning with an upright paw. Some of the sculptures are electric or battery-powered and have a slow-moving paw beckoning. In the design of the sculptures, a raised right paw supposedly attracts money, while a raised left paw attracts customers. Creating memorable work is much like the Maneki Neko; it must attract, provoke and inspire people into your world.