Underdog Strategies

Underdog is a consulting firm that elevates better candidates into office and promotes better opportunities for students across the country. Our high caliber professional support helps smaller candidates and schools fight for big change. We lift up the underdog. We’ll work with you to amplify the great work you’re already doing. Our operational expertise and deep sector knowledge mean we deliver the results you’d expect from a much larger firm, but with the personal contact and attention of a small team. We care about the things you care about. Our Services Student Recruitment Outreach Student Recruitment Systems Community Organizing & Field Work Advocacy & Issues Marketing & Communications Our team has 5+ years experience in grassroots organizing, state and local level lobbying, developing and leading training programs, and managing events, such as large-scale mobilizations, press conferences, public actions, and conferences. In 2018, Underdog ran a highly effective electoral campaign in New York State’s 46th Assembly District and elected a community activist and social worker - despite being outspent 5:1 by the establishment-backed candidate.