Underlash

Underlash is an Australian beauty brand redefining lash extensions through high-quality, DIY lash systems designed for real life. Founded by former lash artist Laura Burbury, Underlash was created to solve the biggest pain points in traditional lash extensions: allergies, time, cost, and inconsistency. After a decade working hands-on in the industry, Laura saw the need for a solution that allowed customers to achieve professional-looking results at home, safely and confidently. What began as a small ecommerce brand has grown into a loyal, repeat-customer business with thousands of kits sold and hundreds of five-star reviews. Underlash is trusted by customers who value quality, ease of use, and products that genuinely work for sensitive eyes and busy lifestyles. The brand primarily sells online and is known for its strong customer retention, community-led growth, and product-first approach. Underlash continues to scale with a focus on innovation, customer experience, and future retail expansion. Underlash is more than lashes. It is a brand built on trust, consistency, and confidence.