Unifida

Welcome to UniFida, where we specialise in transforming your marketing strategies with cutting-edge data science and pioneering marketing technology. We believe transparency, accuracy, and data-driven decision-making are core to helping organisations understand their customers, personalise experiences, and optimise returns from omnichannel marketing campaigns.*Our Mission* We aim to transform how businesses approach marketing by providing tools and insights that maximise Return on Marketing Investment (ROMI) and increase customer value at minimum cost.*What We Do* Customer Data Technology: Our solutions enable you to gain deeper, more profitable customer insights and a comprehensive 360° view of your audience. Omnichannel Marketing Attribution: We integrate data across all media channels, from TV and direct mail to social media, providing a holistic view of your marketing efforts. Marketing Mix Modelling Our econometric analysis helps you understand the overall contribution of various marketing activities, allowing for informed budget allocation and strategy optimisation. Multi-Touch Attribution (MTA): By mapping individual customer journeys, we identify which touchpoints drive conversions, enabling more targeted and effective marketing campaigns.*Client Success Stories*"The developments that UniFida made for our marketing attribution have been a game changer. To have real-time knowledge of which marketing activity is contributing to our sales without relying on previous assumptions means that our long-time goal has been finally achieved."- Sarah Watson, Wentworth Puzzles *Get in Touch* Explore how UniFida can revolutionise your marketing strategy today. Visit our website for more information, or contact us at info@unifida.co.uk or call +44(0)203960 6472. Order our free ebook on Marketing Attribution by visiting https://unifida.co.uk/marketing-attribution-ebook/