United Sourcing
United Sourcing is a product development, brand creation and sourcing partner built by retailers for retailers. Since 2016, we have helped major retailers grow their ranges by delivering high-quality homewares, kitchenware, pet goods, cleaning and seasonal products from concept to shelf. With teams in Australia, Hong Kong and China, we manage design, development, production and quality so buyers can work with clarity and confidence. OUR BRANDS AND PORTFOLIO We create products for private label programs and also develop our own brands: • Home Stories for homeware, cookware and bathware • Wonderbox for toys and games • Woodpecker for garden and camping • Feelfit for fitness and wellness • Awesome One for diapers and personal hygiene • Tails and Paws for pet goods WHAT SETS US APART Clear translation of retail vision We turn buyer requirements into exact materials, measurements and production steps that factories can execute accurately. In-house quality oversight QC means the world to us. Our inspectors manage in-line and final inspections, packaging checks and product testing in internationally approved labs to ensure the country's market compliance. By handling QC internally in all steps of production rather than relying on third parties, we apply stricter controls, faster responses and dependable results. Trusted factory partnerships We work closely with long-term factories, providing stable costing, fast adjustments and smooth development. Deep production knowledge Our leadership team brings decades of retail and sourcing experience, ensuring our designs meet real retail and manufacturing needs. OUR PROMISE TO RETAILERS We simplify sourcing, bring ready-made innovation and deliver consistent quality with reliable timelines. OUR CULTURE We began as a women-led team and have grown into a diverse, supportive group across Australia, Hong Kong and China. We encourage independence, professional growth and fresh ideas.
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Decision-makers and verified team members
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Veronika Sytina
Director · General Business & Management
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Khristina Bazhenova
Merchandiser · Purchasing
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Jackie Koeller
Owner · General Business & Management
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- 1assistant merchandiser
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- 1director
- 1founder and director
- 1managing director
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- 1product developer
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