Universal Ads

Comcast’s Universal Ads serves as a one-stop shop for TV advertising. With no middlemen, no markups, and no fees, we’re making it simpler for brands of all sizes to create, buy, and measure commercials across connected TV. Universal Ads Manager combines Comcast’s media, data, and tech in one self-serve platform to give advertisers: • Direct access to premium, brand-safe inventory from top networks and platforms like NBC, Fox, Peacock, Paramount, Roku, Warner Brothers Discovery & more • Advanced targeting powered by Comcast’s first-party data • Built on FreeWheel, Comcast’s industry-leading ad tech, allowing direct buying with no fees Launch campaigns in minutes, reach qualified audiences at scale, and see measurable results—all in one intuitive platform.