Unna

For us the focus on performance is too big in sportswear. Working out and moving should be fun! You should not have to run a marathon or do a hundred pushups to feel good about yourself. Therefore we’ve created UNNA, a brand that offers a playful, functional and elegant all-around style to everyone. A company that values wellbeing over performance and a sportswear community for people rather than athletes. Behind the brand are passionate movers like previous founder of L’HOMME ROUGE (Brand of the year at Nordiska Kompaniet and winner of the International Woolmark Prize), John-Ruben Holtback, Frida Hjelte(previous Ecommerce head at Acne Studios) and design studio Figur.