Unshakable Copy

What's UNSHAKABLE™ Copy? Copy that follows our signature framework and: centers humans on the other side of the screen and is truthfully written with candor and care captures a brand’s true essence to make soul-stirring connections educates your audience into making the best decision for them without deceit, dishonesty or harm is well-researched and hyper-targeted for your unique audience(s) The UNSHAKABLE™ framework gives copywriters, brands & marketing agencies the foundation to write personality-filled copy that disrupts, connects and converts using data-driven research STEP ONE: Brand Voice Discovery Caution: Radical honesty required. Our unique exercises uncover the secret sauce to develop an authentic brand voice. A voice that cuts straight through the noise to get you noticed by the people who need you the most. STEP TWO: Data-Driven Research Use data (not assumptions) to understand your target audiences. With our framework, you’ll learn everything about your audience from how they speak to what motivates their decision-making. Master our research methods and interview questions to understand your competitors, industry, and buyers better than they know themselves. STEP THREE: Hella Personality Create a brand personality that represents your brand and resonates with your audience. Then sprinkle your captivating personality everywhere—from seductive headlines to compelling CTAs. Even whip out your darling personality for internal communication to improve employee loyalty, morale and happiness. STEP FOUR: Pens Down Put pen to paper (or fingers to keyboard) to write copy based on a brand’s personality, unique messaging, and business goals. Use personality-filled copy to sell smarter with hyper-targeted advertising, marketing, PR, and promotion strategies. Want UNSHAKABLE copy? Download our services guide!