Upsprout

We aim to evolve the attention economy into the connection community. The attention economy is a zero-sum game. The score is Zuckerberg: 1 Humanity: 0. In the attention economy, a handful of people harvest our attention through social media, eroding genuine human connection and undermining democracy. We all lose. The connection community is based on the idea that, when human connection grows, we all benefit. Corporations will be more commercially successful if they focus on genuinely improving human connection. The unlimited capacity for human connection transcends the transactional view of the zero-sum economy.