Urban Greenfield
Urban Greenfield is not a traditional real estate agency — we are a trusted extension of your acquisition team. We specialise in sourcing and securing Greenfield, Brownfield, Infill, and DA-approved residential, commercial, and industrial development sites. With over 20 years’ experience in property development, marketing, and sales, I bring a strategic, data-driven approach to every transaction. Our expertise spans: • Property investigations (zoning, yield potential, renewal strategies) • Site research, evaluation, and feasibility analysis • Market demand research and financial modelling • Site negotiation, acquisition, planning and development approvals • Managing development resources (planners, surveyors, engineers, consultants) • Connectivity to investors, joint ventures and finance partners We’ve delivered over $1.2bn in completed transactions in just four years, building strong foundations in Sydney’s North West Growth Corridor and expanding nationally with a network of active developers, institutional buyers, and investors. At Urban Greenfield, our focus is simple: bold thinking, tailored strategy, and seamless execution to maximise land value and deliver exceptional outcomes for our clients.
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Emma McKellar
Company Director · General Business & Management
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Trent McKellar
Chief Executive Officer · General Business & Management
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