Urban Wines

Even though we are a young and energetic team, we have many years of solid experience in the Swedish wine business. As well as creating some top wines at Systembolaget from a blank sheet of paper, our backgrounds include working in a local Systembolaget store, cooking in a Michelin starred restaurant and working at some of the most important FMCG-companies on the planet. Combined, this has given us a lot of know-how and market insight. In an ever-changing market, consumer behavior and marketing principals are changing every day. Urban Wines came to life to satisfy consumer demand by moving focus from production to end consumption. With an innovative and targeted approach to the market, we guide wine producers in presenting successful products to the consumers.