Urbella Group

Urbella Group is a multi-brand beauty and wellness platform built to elevate people through transformation, technical excellence and meaningful experiences. With more than a decade of execution across Costa Rica, Colombia and Spain, we develop and scale high-performance consumer brands. Our portfolio includes Samsara, an express brow & beauty studio with a strong service model, and Kallí, a cosmetics brand rooted in color, precision and latin craftsmanship. Our vision is to build an integrated ecosystem where beauty, wellbeing and personal evolution intersect — supported by education, talent development and operational discipline. Urbella Group is now expanding internationally through a structured, data-driven operating system designed to scale into major global markets.