Uthentic

PURPOSE + CRAFTMANSHIP + INNOVATION Gender-neutral fashion brand led by circular fashion principles, supported through the adaptation of digital tools. END-TO-END DIGITALISATION To reduce waste and achieve circularity, UTHENTIC combines technology and craftmanship. We adopt an end-to-end digital workflow by leveraging 3D technology to reduce waste created by over sampling and over production. CIRCULAR FASHION PRINCIPLES UTHENTIC instills the following circular fashion principles: More use per user More users per product Beyond physical products PHYGITAL UTHENTIC combines physical and digital fashion as a way to address the overproduction and overconsumption problems. We use digital garments to finalise design and development, as a toll to gauge demand prior to physical production and as an alternative way to consume fashion.