Value Creation Strategies & Solutions

VCS-2 is a boutique marketing and management consulting firm that focuses on revenue and margin expansion strategies for small to mid-cap businesses. Our clients are B2B firms, often where growth has stalled due to mergers and acquisitions, changes in corporate leadership or large shifts in their established markets. We partner with those firms to develop and grow their business through execution of proven marketing and business development processes to help them create, maximize and capture more value for their stakeholders. VCS-2 believes rigorous disciplined upstream strategic marketing increases speed to market, minimizes investment and operating costs and assures profitable topline success of downstream sales and marketing. Our MAAP process is the discipline we bring to every engagement to help clients answer “Where to Compete?” and “How to Compete?”. The process embodies market segmentation, targeting and promotion activities and it drives innovation processes from ideation through specific phases into solution launch and beyond.