Value-Judgement Ltd

VJ’s expertise is in the acqusition and analysis of consumer data - in particular Return on Investment analysis for brands and media businesses. The focus is on the measurement and analysis of brand equity, sales, revenues and profits - for example working out marketing “bang for buck”. Am I getting a good return on marketing £’s? In sales or price gains? Valuing brand preferences - How much better off am I with my brand than selling as a commodity, Has my marketing shifted the perceived value, What will happen if I change the product or service? Setting prices.What price should I charge.To what changes are customers price sensitive? Analysing media revenues …How valuable is this medium to brand owners.How much of it will they buy at what price.Can it grow? Pricing pay per view media. who will pay how much, for what?