Value Prop Shop

We are a passionate team of seasoned startup entrepreneurs passionate about disrupting healthcare, one startup at a time. We want to bridge the gap between where your healthcare startup is and where it needs to be. Navigating through the healthcare space can be daunting. We are here to help. We help you engage, win, and retain customers. We have 30 years of combined healthcare expertise spanning the provider, health system, corporate vendor, and startup worlds. We guide entrepreneurs to bring the right product to the right decision makers and drive complex healthcare sales to close. Our end-to-end services for startups include: • Competitive Landscape and TAM assessment • Product assessment and roadmap aligned with revenue generation • Technical assessment and consulting including EMR integration • Clinical content, prototyping, pilot studies, and analysis • Building a data-driven, defensible ROI • Crafting a value proposition to resonate across decision makers and influencers • Pricing strategy • Sales development including prospecting, funnel and pipeline management • CRM optimization, predictive lead generation • Outside sales best practice to close complex healthcare sales • Marketing, branding, events, evangelism, content marketing • Fundraising • Recruiting and on-boarding talents • Operations including compliance, legal, securities certification