Values Into Practice

Values into Practice was started in 1996 by Tracy Cleghorn when she identified a disconnect between the results individuals and organisations aspired to, and those they enjoyed. This disconnect is where Values into Practice comes to life. Working with individuals and organisations, we help make the connection between the ‘how’ and the ‘what’. We help clients to understand ‘how’ they behave (based on their beliefs and values) connects with ‘what’ they achieve i.e. outcomes or results. Our passion is in helping clients achieve exceptional customer service, customer delight and sustained profitability and growth by connecting the ‘how’ with the ‘what’. Or, said another way, putting their values into practice. Values into Practice support clients to build the people side of their business and in doing so focuses on what many organisations describe as the ‘soft stuff’. The irony is, the soft side of business is in fact the toughest element of all and it has a major impact on hard measures such as profit and long term growth. With over 20 years of business experience, a Masters degree and an extensive array of qualifications in professional coaching and management, Tracy is perfectly placed to help organisations achieve hard improvements via the soft stuff.