Van Royke

Van Royke - Embrace the edges. What does this mean? Well, it’s about taking life for what it is and embracing all of it. The moments of pure bliss and the moments of absolute distress. That’s what you get when you roam this planet, you get everything, including the edges. Lay into it. Ride through it. We plan to promote this mentality by showcasing people who emulate this lifestyle. Outdoorsy campers, surfers, snowboarders, motorcycle riders, skydivers, pilots, etc. These people live near mental and physical edges and know what it’s all about. What does the word Van Royke mean- Van is a Dutch word that broadly describes a few words, but the one in particular that we like to focus on is FROM. To come from, or overcome, or go onto somewhere from something- Røyke is that something. This is a Norwegian word which describes smoke. For us, Van Royke means to prevail from the smoke. To come from the hazy unknown into clear certainty. The certainty that things will be equally enjoyable and frustrating, and the only way to realize this truth is to go through it.