Velvet Moon

Partnering with ambitious founders and lifestyle brands to turn ideas into impactful, scalable e-commerce businesses. With over 15 years of hands-on experience across apparel, wellness, and lifestyle industries, I blend creative direction with technical expertise to build beautiful brands that convert. From trend forecasting and storytelling to Shopify architecture and merchandising strategy, my mission is to elevate every touchpoint—helping clients stand out, scale up, and connect deeply with their audience- Shopify & e-commerce platform strategy - Social media marketing & strategy - Merchandising & catalog architecture - Conversion optimization - Growth strategy & DTC scaling - Graphic design & branding