Vertica Group

Since 2005, Vertica Group has focused on the evolving sponsorship marketing, media and advertising landscape and has forged dozens of successful high-impact partnership programs across a diverse sports, entertainment, lifestyle and cultural client portfolio. The company has helped numerous global brands harness the power of next-generation and traditional marketing vehicles to reach consumers thriving in targeted and passionate communities via consulting services and sponsorship programming. The brand partnerships that Vertica Group has forged on behalf of our property clients have leveraged multiple marketing assets and property categories including- Olympic NGB’s - Touring Music Festivals /Theatrical Shows - Naming Rights - High School and College Marketing platforms - Cultural, Food, Music, Wine & Film Festivals - National Broadcast TV assets - Onsite and Experiential - Digital Content & Social Media - Athlete Ambassador Programs & NIL - Mobile - ESports Vertica Group offers services that include- Property sales representation - Sales strategy, asset identification and packaging - Measurement, sponsorship auditing and valuation - Creative concept development - Integrated and branded content development and production Property Clients have Included- US Ski & Snowboard - USA Gymnastics - USA Swimming - USA Volleyball - USA Cycling - San Diego Comic-Con - Festival Napa Valley - Fishbrain - High School Nation - The Bachelor-Live on Stage - Spartan Races Success & Experience: Vertica Group and Steve Upson has over 20 years of sponsorship sales, consulting and property management experience resulting in respected name recognition in the industry across a diverse spectrum of property categories including sports, entertainment, lifestyle, Tech/Mobile, the Arts, national tours, cultural organizations, and Esports. Steve has managed a team of independent sales reps, and successfully maintained profitable relationships with many properties and organizations.