Vertical Rise Consulting

Vertical Rise is a product and growth consulting practice that helps mission-driven organizations seeking transformational change—not just in their products, but in the way they operate and achieve results. Founded by Kristina Wallender, an experienced product and marketing executive, Vertical Rise brings expertise from scrappy, customer-obsessed technology companies including Amazon and Silicon Valley startups focused on empowerment and financial independence. Unlike traditional consultants who walk away after delivering recommendations, Kristina is hands-on, working side by side with teams to evolve strategy, improve processes, and develop artifacts. She has created a high-impact toolkit of operating principles, frameworks, and cultural practices that create exceptional customer experiences and great places to work.