Via Lucent

Via Lucent exists to empower the elite group of changemakers shaping our future. Whether you’re a global leader driving innovation, a head of state, a bold founder of a climate-focused startup, or a professional ready to channel your expertise into climate solutions, Via Lucent is here to guide you. With over 100 partnerships spanning carbon removal, renewable energy, and decarbonizing the built environment, Via Lucent has helped accelerate world-changing solutions. The results speak for themselves: clients have raised over $50M, launched first-of-a-kind technologies, and unlocked breakthroughs that redefine what’s possible. Via Lucent specializes in helping high achievers overcome what’s holding them back and reach their boldest goals—quickly, powerfully, and with ease. The approach is simple: by uncovering blind spots and shifting energy, we unlock your full potential without adding more to your plate. Founded by Laurie McGinley, a licensed architect with experience managing $100M in construction and guiding leaders across industries, Via Lucent combines practical expertise with transformational guidance. Laurie’s unique perspective comes from decades of working in heavy manufacturing, education, and climate innovation—and a dedication to helping high performers achieve results they once thought out of reach. At Via Lucent, we believe big dreams require daring action. Are you ready to walk the illuminated path to your greatest impact? Let’s make it happen.