Via Masini 80

VIA MASINI 80: AN ITALIAN BRAND WITH AN INTERNATIONAL SPIRIT We are an Italian company leader in the women's trousers industry, rooted in the Italian craftsmanship. Since 1972, we have been committed to delivering quality, elegance, and contemporaneity. We design and produce our products in Italy, meticulously overseeing every step of the production process to offer excellence. Our MISSION is to create high-quality, contemporary, and exclusive garments for women. The exploration of fabrics, lines and shapes is crucial in crafting a unique, sophisticated, and feminine design. Our Italian style blends with an international spirit, resulting in timeless and iconic pieces. Founded in 1972 as an artisanal workshop, we have upheld our core values of passion, research, craftsmanship, and fabric and finishing quality. As a third-generation company, we work with dedication and a contemporary vision, never forgetting our history of artisanal excellence. We embrace a slow fashion approach, focusing on exclusivity. All our products are meticulously handmade in Italy, with utmost attention to details and fit. Our tailored and refined style translates into iconic pieces that stand the test of time. Our VISION is to inspire every woman to feel unique, sophisticated, and contemporary. Our VALUES encompass craftsmanship, exclusivity, tailoring, Made in Italy, contemporaneity, and quality. We firmly believe that quality reflects meticulous attention to details and craftsmanship, creating timeless pieces that also respect the environment. Our ideal consumer is a metropolitan, sophisticated, and feminine woman who values trends and quality. She appreciates art, music, literature and travel. She seeks a refined and curated style while also being conscious of sustainability. Her consumption choices reflect her ethical and social values, seeking a purchasing experience and a relationship with the brand beyond the mere product.