Victorlytics

Victorlytics is an independent analytics consulting practice based in New York City, focused on helping teams make better decisions using real-world data. I specialize in data analysis, marketing analytics, and growth insights, supporting clients across SaaS, media, real estate, and consumer businesses. My work spans the full analytics lifecycle — from data extraction and cleaning (POS systems, websites, and marketing platforms) to building dashboards, running statistical models, and translating results into clear, actionable recommendations. I work primarily with Python, SQL, and Tableau, and often operate at the intersection of analytics and marketing — supporting pricing analysis, demand forecasting, customer retention, and campaign performance across paid media, SEO, and lifecycle channels. Victorlytics is designed to deliver client-ready analysis with a practical, decision-focused approach, combining technical rigor with clear communication for both technical and non-technical stakeholders.