Video Cha Cha

In 2011, I realized that the key to business success in a network economy is to produce high quality website content that helps people solve problems or answers their questions, video was to be an integral part of that content mix. But very quickly I came to understand that developing high quality videos for my websites was going to be inordinately expensive and simply not achievable. This is due to the fact that the video services industry in Hong Kong is largely fragmented and mainly geared to sizeable businesses who have significant marketing and video content development budgets. So where does that leave small businesses like yours and mine? Indeed, producing just one video, never mind an ongoing series, was going to cost several thousand Hong Kong Dollars taking in video shooting, set selection and post production. So, if I wanted video, I was going to have to do it all myself. In the last 3 years I have learned that the continuous production of high quality videos is a simple matter of working to a formula. Once you master this formula it is cheap and easy to make great quality videos with a minimum of fuss and this is why my co-founder and I decided to share this capability with you via Video Cha Cha.