Video Production Explained

You need a video. A professionally produced video that effectively explains what you do and delivers the results you want. But you have some concerns around making a video. You may be wondering where to start. Perhaps you’ve done videos before and the investment you made has not delivered the results you wanted. Would you welcome advice from a video professional? Someone who can help you with the practical elements of video production, budgeting and what you can get for your money? Let me explain my approach. I'm not your typical video professional. I'm not that guy who just rocks up with a video camera, points it at something and then stitches some images together and calls it video production. I concentrate on the first stage of making a video. A very important stage that will save you time, money and get the results you want. This stage is ‘Planning’. Planning starts with talking. We talk about strategy, production, publishing and measurement. We talk about the content, tone of voice, location, who & what needs to be in the video through to your video campaign and how to drive traffic to your website. It can take weeks to train your MD to look at ease in front the of lens, find the right actors if required, get permission to film in certain locations. It took 6 weeks to get permission to film inside the cockpit of a Boeing 747 on the runway for a shot that is on screen for just 3 seconds. These things need to be planned for. I've been producing video for over 15 years, for corporates and SMEs. Helping companies get the best possible video that meets their objectives and delivers results, within deadline and budget. Our clients have seen an increase of 45% in visits to their website, driven and measured from their video. If you’d like to know more about my approach, please watch 'HOW I WORK' video or get in touch. I am always happy to chat. Connect or drop me a note at studio@leagus.co.uk.