Viepoint Marketing

Half the money I spend on advertising is wasted; the trouble is I don't know which half" John Wanamaker, Late 19th Century Welcome to ViePoint Marketing I am a small business consultant dedicated to bringing affordable analytic solutions to Houston Area small businesses who want to grow their online marketing campaigns. Your website and associated social media platforms most likely have been enhanced with some degree of search engine optimization (SEO) to bring visitors to your digital front door. Unfortunately, for the most part, that's where the service stops. Analytic systems allow you to follow the visitor as they travel through your online offerings recording all of their activities including where they came from and where they went when they exited the site, in addition to technical and historic user data. Analytic data can also be a powerful tool in measuring customer satisfaction, how your site measures-up against your competitors, and how effective your social media campaigns are in positioning your brand. Signing up for Google Analytics and placing their standard GATC (Google Analytics Tracking Code) on each page of your site will start producing data, but that is not enough. It is essential to tie that data to specific goals and KPI's (Key Performance Indicators) to get the most out of the program. It is also important to understand what analytics will not tell you, and settings that can alter the data. ViePoint is the smart choice because I am not only Google Analytics certified able to program your exact needs, but I also hold a graduate degree in business marketing, and a strong background in SEO to round-out my knowledge base. Mr. Wanamaker may have been able to remain competitive with a wasteful advertising budget, but its not a good idea in today's world. Contact Us Today for a Free No Obligation Meeting