Viewpoints Research

It can be hard to make complex decisions. At Viewpoints, we make it easier for you. We conduct cutting-edge research, using the most trusted quantitative and qualitative methods, to give clients across Canada insight into what moves people - what they think, feel, and do - and how to change it. Whether you're trying to better understand your audience, community, members, customers, the general public, or other stakeholders, Viewpoints can help. Our team of experts conduct customized surveys, in-person and online focus groups, and interviews to deliver the strategic insights that our clients count on. With decades of experience, we know how to read the room and ask the right questions. Our company is proudly owned and led by women, and our team members work from our offices in Winnipeg, Ottawa, Toronto, and Vancouver. For over 35 years, we’ve specialized in working with governments, public institutions, Crown corporations, professional associations and unions, and charitable and non-profit organizations. Our clients are dedicated to making life better for Canadians. We help them achieve it.