Virality Data

There is a clear gap in social media analytics today. Platforms generate standard data that is not actionable and lacks customization to a brands’ unique goals, content, and social presence. Additionally, keeping up with social trends is exhausting and costly, with no tools on the market today to create space for brands to be proactive cross-functionally. Virality Data measures SKU-level engagement for the most nuanced and impactful analytics. SKU-level data illustrates the overall performance of both brands and influencers at the product level, giving the most actionable insights for strategic decisions and predictive analysis.