Virket Group

VIRKET is a digital technology and services powerhouse that delivers local business success at scale. With more than digital solutions delivered over 20 countries, VIRKET has a proven track record since 2009 on successfully digitizing the local business ecosystem across the U.S. Hispanic and Latin America markets through a network of large enterprise Channel Partners in various sectors. As technology becomes more accessible and ubiquitous, there is an unprecedented massive opportunity for an underserved growing market of 30 million Hispanic and Latin American SMBs to compete online and conquer a smarter and connected consumer in the “Age of the Customer”. This market however, has struggled to adopt digital technologies by themselves due to limited bandwidth, budget and experience. Having delivered +500K digital solutions, VIRKET has a proven track record on successfully digitizing the SMB ecosystem at scale. VIRKET offers “all-in-one” digital solutions that combines DIY technology (SaaS) with DIFM services (SwaS) to help small / local businesses grow, manage and track their performance online in an effective, practical and accessible way. VIRKET's digital solutions integrate a complete suite of technologies including web presence, e-commerce, directory listings, social media, local SEO, lead generation ad campaigns, mobile apps, marketing automation & CRM tools, business intelligence dashboards, and big data / predictive analytics capabilities. In order to reach a massive market, VIRKET works on digital transformation with a network of large enterprise Channel Partners in various industries, by providing them with white-label value added services and technology to digitize their SMB Customers / Franchisees / Multi-Location Stores / Distributors at scale. These Channel Partners are typically leading brands in their respective sectors, such as Directories, Registrars, Marketplaces, Telcos, Media, IT / Software, MLM / Direct Selling, Retail, Franchises, Real Estate, among others. To be able to operate efficiently, VIRKET uses a combination of third-party platforms and proprietary technology, to integrate its product offering and to automate its business processes, optimized progressively through machine learning and artificial intelligence, allowing the delivery of solutions at scale and very competitive costs. Headquartered in Mexico, VIRKET has already achieved important recognition in the sector with several awards by having the largest digital footprint in its market, and its aiming now to disrupt the entire Hispanic SMB ecosystem in a renewed development phase.