Visionmark Consulting

VisionMark Consulting is an advisory firm that specializes in developing sponsorship strategies and measurement solutions for rightsholders, brands, and agencies. VisionMark Consulting’s mission is to drive sponsorship growth and results for our clients. We do this by delivering innovative strategies, measuring impact, and justifying the value of sponsorships to internal and external stakeholders. Company Founder Mark Ording has over 25 years of experience in sponsorship consulting, marketing analytics, measurement, finance, business development and client service. Over his career, Mark has helped over 250 rightsholders and brands value more than 1,200 sponsorships and justify over $2.5 billion in marketing investments. VMC Services For Rightsholders: • Sponsorship Strategy Development • Sponsorship Valuation • Sales Planning and Support • Go-To-Market Strategy • Asset Inventory and Optimization • Sponsorship Packaging/Structure Design • Rate-Card Development and Pricing Guidelines • Revenue Projections • Brand Targeting • Competitive Analysis • Custom Research VMC Services For Brands: • Sponsorship Strategy Development • Sponsorship Valuation • Sponsorship Selection Model Creation (e.g. Scorecard) • ROI Modeling and Assessment • Measurement Plan Development • Target Audience Fit Analysis • Property Selection • Competitive Analysis • Custom Research Contact: mark@visionmarkconsulting.com