Visual Notification Ads

Having deployed mobile marketing & media campaigns on behalf of both advertisers as well as Telcos partners for almost two decades, the VNA team accumulated a wealth of experience and insights that it brought to bear upon the Visual Notification Ads proposition: Visual Notification Ads enables to Telcos to realise value from their- Notification inventory (such as Top-up Notifications) as well as - Anonymised First Party Data Visual Notification Ads had developed its own proprietary Campaign Console specifically with Telco inventory in mind. Campaigns can be deployed, managed, optimised and reported on from one interface. Furthermore, the platform has DMP (Data Management Functionality) incorporated into its functionality which allows for campaign targeting which, in turn, improves campaign ROI. Key to harnessing data driven campaigns is an ad unit that is- 100% viewable - Brand Safe - Accountable (i.e. zero Ad Fraud)- Does not consume the subscribers data - Visually engaging - Targeted VNA's Ad Unit meets all the aforementioned criteria and it creates the visual enticement by incorporating rich-media artwork and long-form messaging into Telco Notifications (e.g. Balance Check). Once the consumer opens their Notification, there is only one campaigns that appears on the screen so the creative assets enjoy the full attention of consumers. Typically VNA will outperform CTR's for the mobile web and programmatic categories by 5X. Crucially, VNA campaigns display on feature-phones as well as smartphones thereby providing broader reach than, for example, app-based social media offerings. For brands seeking to address the mid- to low-income segments, the aforementioned consideration is critical as feature-phones and low-end smartphones still represent a significant portion of the device universe in developing markets.