Vital Gear Bold

Our journey began in 2001 with a clear objective: to address the challenge of supplying rugged, reliable rucksacks and sleeping bags at value-driven costs to UN Peacekeeping missions. Built on the principles of performance, reliability, and trust, this foundation continues to define who we are. Over the years, VITALGear has evolved into a regional platform representing internationally iconic brands such as CAT, National Geographic, Discovery, DKNY, LEGO, New Balance, and many more. In 2022, VITALGear merged with emerging brand BOLD, marking a new chapter in our evolution. This integration rejuvenated the organization into a dynamic, forward-looking company—embracing social and online commerce and strengthening our position as a truly omnichannel platform. Operating from our headquarters in Singapore, with a regional office in Malaysia, VITAL GEAR BOLD partners with leading department stores including Isetan, Metro, Parksons, OG, and Takashimaya, alongside esteemed corporate clients such as UOB, Maybank, Fitness First, SMU, and DCS. This is complemented by a strong and growing digital presence across marketplaces such as Shopee, Lazada, and Zalora. Our story is one of evolution and perseverance—transitioning from mission-critical equipment to lifestyle, fashion, and adjacent categories, while remaining firmly anchored to our core values of performance, reliability, and trust.