Vittorio Carena Studio

VCS Studio is an international luxury retail architectural firm based in Milan, Italy. It was founded by Vittorio Carena in 2010 and it operates projects in Italy and abroad. The studio focus on architecture and interior design, exploring various scenarios: from residential to commercial projects, from retail projects to showrooms and from product design to digital project areas. Vittorio Carena’s innovative approach to interior design for the world of luxury retailers is essentially related to materials and technology, which have to interact with universal architectural concepts and at the same time be functional for commercial purposes. Since its inception, the practice has maintained its original transdisciplinary approach, and integrates architectural, landscape, interior, product, graphic, digital design and art across its projects. The fundamental point of the work is understanding the customer needs and interpreting them in the most elegant, functional and innovative way. The modernist style emphasizes functionality, simplicity, and minimalism, while the contemporary style focuses on innovation, flexibility, and adaptability. This unique combination of styles creates a dynamic and timeless aesthetic that is both cutting-edge and appropriate for its location. Context, colour, materials, textures, and light are also taken into consideration to create visually pleasing designs that are in harmony with their surroundings. Our team of dedicated professionals is committed to creating spaces that not only exude elegance but also reflect the individuality of our clients. We approach every project with the utmost creativity, precision, and a discerning eye for detail. The works operated by VCS Studio are the result of a continuous research on spaces and materials.