Vmg Group, Llc

VMG aligns industry experts on a contract basis with our clients and offer services of the four cornerstones that lay the foundation of a successful fashion business which are strategic planning, merchandising and product development, marketing, and retail profitability. We focus on immediate impact and long-term sustainable growth for our clients. During the last three years with Frette, VMG set up the newly created wholesale division, defined the product strategy to address the varied channels of distribution, established core inventory in the US for quick turn around replenishment, and launched new product extensions of bath collections and down fillers. We broadened the reach of the Frette brand in regional and national trade shows and continually focused on training the sales staff with seminars, conclaves and incentives. VMG maximized the point of sale experience for the consumer with new in store merchandising standards, creating informative guide books, and holding trunk shows.