Voci Group - Digital

Voci Digital partners with clients from concept through launch on digital products and services including mobile apps, web-based businesses, connected consumer devices, and underlying management platforms. Product Strategy Every product begins with an idea. And every product idea must be a solution that addresses a real user problem, need, or expectation. Great products start out by doing one thing and doing it savagely well. We help clients hone in on what will make their product successful through tested methodologies in structured ideation, concept development, user-centric product definition, business roadmapping, and release planning. Experience Architecture A holistic view of the user experience is critical to the success of a product. We map out clear user journeys, articulate information architecture, and define the interactions that together comprise the user experience. The resulting flows, wireframes, and vision comps are used by visual designers to create assets and software developers to code. When needed, we plan and execute user testing to learn real user needs and validate the intended experience. Visual Thinking Clients often have complex needs, multi-faceted problems, or undefined requirements. We create visual representations that elicit and demonstrate clients’ decisions and goals–through tools including structured brainstorming, whiteboarding workshops, decision matrix card sorting, and system flow diagramming. The resulting documents are used as living references during the product development process- Products come in all shapes and sizes and so do the development journeys to launch them. So Voci digital constantly adapts to clients’ needs. We partner with clients on specific product initiatives or on an ongoing basis throughout multiple development cycles. We work with clients’ internal resources or contracted developers and designers and we can even help find and engage the right team for the project.