Vodoke

Internet users love video. It is on demand, nearly free of charge, and has a huge variety to choose from – which most other existing media today cannot provide. The high demand for on-demand video content has spurred the development and growth of many video sites like in the last few years. However, the investment of financial, technology and human capital into most of these sites, while successful in yielding high traffic volume, has returned little in terms of successful monetization. One major issue is the lack of “brand-safe” advertising inventories of clearly copyrighted content on these sites, which primarily offer user-generated content (UGC). Established businesses would, to protect their brand-names and to avoid legal entanglements, steer clear from being associated as partner, content provider, sponsor or advertiser of these sites. At VODOKE, all these are changing. Navigate this site to find out how…