Volgo

Volgo creates a communication methodology between the company and its customers that improves its image, increases long-term sales and favours apology. It consists of two stages. The first is a report (plan) made detailing what activities the company must carry out to improve its marketing. The plan performs a very thorough analysis of the product, company, market, competition and customers. The current situation of the company is determined, with it SWOT, stages, categories, substitute products, different markets to which it can aspire, etc. Then, the most effective form of growth is determined by ordering the segments by priority, highlighting specific characteristics for each of them and prioritizing these segments according to investment needs and probability of return. Strategies are determined according to market position (respect to competition), creativity strategy, communication, price, Porter, etc. Finally, all the communication channels of the company are analysed to use all the marketing tools that help us to specify new strategies and objectives. The full marketing plan is a report that looks at all communication points in the business, so its implementation is complex. The second stage is the monthly implementation. All the tools are created according to the plan and they are communicated through the channels that have been selected. There are activities and services that, due to their complexity, require being referred to specific specialists (database, API, interviews, events, etc.). All the activities and outsourced services can be evaluated, budgeted and coordinated by Volgo. Once the objectives are completed, the client can renew the objectives.