Vtion Digital

VTION® has a patented technology that can extract media related (OTT Video, Online Video, OTT Audio, Radio FM Tuners) data at a meta tag level from Android Smartphones in real time with an SDK. The coverage of our functionality is now piloted to extract data from Gaming Apps and Social Video Apps and other popular app segments as well. This will go live in Feb 2021 in India. As per our business model, we have built a panel of panelists who are in top 100 cities of India. They have installed our App, have given us consent and are paid a weekly incentive. We are complying to all Privacy Laws of India as well as GDPR compliant. We supply this actual behavioral data from our panel via our GTM partners, like Kantar Media (Part of WPP Group / Bain Capital Group) on classic media planning dashboards and Insights presentations to Ad/Media Agencies, Platform Owners, Content Owners and Research companies as the first target market. We also provide our seed data to partners like Dentsu, who activate this data on audience segments via their DMP using look alike modelling. These projected audience segments are exposed to advertising and VTION gets a share of the CPM rate per impression served. We have gone commercial in India and have marquee customers like Spotify, Amazon Prime Video and top brands via Dentsu. We have conducted proof of concepts in 4 countries in APAC & Africa and are planning to go commercial in the next two quarters in these countries with our own panel.