Vypr

Vypr is a world-leading product intelligence business, enabling companies to understand their target consumers with fast, cost-effective insight, helping them make better decisions for winning products. More than an ordinary research panel, Vypr is built on Behavioural Science and Agile principles, transforming decision-making into a science with data-driven product optimisation. Every week, we test and validate thousands of ideas, products, and concepts worldwide, providing powerful tools and techniques grounded in data and behavioural science. Our approach delivers fast, cost-effective, and reliable consumer-led intelligence to enhance purchase intent and accelerate product performance. From initial concepts, product names, branding, and packaging to ingredients, colourways, pricing, and marketing messages, the anatomy of every product is different, and it can be difficult to decipher what is driving purchase intent. And through Vypr Predict, our next-generation platform, we connect your products to consumers like never before - breaking down each element of a proposition and testing its contribution to purchase intent via smartphone, both online and in-store. Within hours, you’ll have a clear view of what’s holding back a product and the insights to refine and optimise its performance on shelf, in-store, and online. And with our expert research team, you’ll also have access to 35+ global managed service markets, advanced analytics, and tailored projects - alongside the dedicated support of your Customer Growth team, bringing over 150 years of combined product industry expertise. Head over to to join the likes of M&S, Hallmark, BrewDog, and Starbucks who are all benefiting from Vypr’s product intelligence technology - connecting you to of consumers and unlimited opportunities to test your latest innovations or iterations.