W5 Partners

W5 Partners is a marketing consultancy practice dedicated to moving business and brands forward. What we do: RESEARCH MARKETING BUSINESS DESIGN We believe in Insight driven strategic approaches to deliver best practice experience to your business. The agency was established by partners Mzamo Xala and Lisa Alton who both have a multidisciplinary depth of experience within the marketing industry ranging from insight and innovation leadership to ATL, BTL, sponsorship and shopper strategy. At our agency we have a clear vision of being the brightest collection of thinkers to solve the most challenging problems for clients & with this at heart, we often find ourselves working on assisting clients with many of their biggest brand and marketing challenges, be it: new marketing excellence, agency integration process, facilitating NPD through defacing programmes, taking the brand’s architecture and behaviour to the next level or assisting with insight to develop opportunity platforms for businesses and brands. W5 partners has the knack for defining clear opportunities and strategies for our clients and we take a very strong partner approach in how we work with our clients, working hand in hand to really get to the bottom of what matters to move their businesses and their brands forward. Our philosophy and values INTEGRITY: We do things with the best intent for our clients, the brands & the people that work with us. CURIOSITY Thinkers who feel they can change the world in thought and action by breaking the norms and bringing a difference grounded in sensible reason. Thinkers that question, open eyes, ears & minds in every moment – to cultures, peoples, trends. BEST SOLUTIONS FASTER Prioritizing and focusing on the things that matter for the best solution faster. Delivering best practice. BOLD WISDOM Open to the world, and boldly go live in a world of our clients so we can give you wisdom to take your business further.