Walden Hyde

Walden Hyde is the strategic creative agency behind some of the world's most iconic active lifestyle, wellness, and natural food brands. Our team of researchers, strategists, designers, and storytellers has spent decades studying consumer behavior and building brands we believe in. This drives our passion for applying the science of behavior to the art of branding so we can build the brands you love. Behavioral research shows that people pick brands the same way they pick friends. Values, personality, trust, and a need for belonging, comfort, and delight all play into how consumers connect to brands. From multinational corporations to local startups, we design and position brands for a lifetime of meaningful relationships.