Watch Collecting

Since launching in 2021, Collecting Cars sister brand Watch Collecting has quickly established itself as a leading platform for collectible fine watches, with over 4,500 lots sold totalling over £80 million. By taking the auction experience entirely online, we've disrupted a decades-old model, delivering unmatched value for both buyers and sellers. With a community of over members across 128 countries, our platform provides sellers with unparalleled exposure and ensures competitive bidding, while buyers benefit from a diverse global marketplace. Although our platform operates 100% online, our dedicated team of specialists in London and Hong Kong works tirelessly to source and list a broad range of collectible pieces. Transparency is also at the heart of what we do, with sold prices published for all transactions, giving users complete visibility of the market. Whether you're an experienced collector or new to the world of watches, we offer personalised service and a secure, user-friendly platform to help you find your next watch.