Waveform Insight

Waveform is a full-service strategic research and insight consultancy focused on helping brands understand the ‘people behind the screens’ and how to grow by adding value to their lives. We provide custom research, insight, and advisory services that empower brands to Create, Launch, and Grow digital propositions and experiences that deliver lasting value for both people and brands. We are proud to support brands like Everyone TV, ITV, News UK, AKQA, Ford, Forest, SportSmart, GroceryAid and others with custom insight to. Create: Navigate markets and build audience empathy to create propositions and brand experiences people truly value. Launch: Inform and test propositions, experiences and go-to-market strategies to ensure successful launch. Grow: Evaluate brand experience and journeys to drive customer acquisition, usage and retention. We believe research is a source of true value - for both people and brands. We seek out and embrace innovative tech, fresh human-centred thinking and smart strategic frameworks to elevate what research can do.