We Are Africa

Become Part of the Movement! The We Are Africa event will take place from lunchtime on Tuesday 5 May to Friday night 8 May 2026. Cape Town’s DHL Stadium will see We Are Africa Local returning with an extended 1.5-day format at from Monday 4 May to lunchtime Tuesday 5 May 2026. We Are Africa is the genre-shattering travel trade exhibition from This is Beyond. The annual gathering sees a carefully curated selection of outstanding African and Indian Ocean travel brands from Cairo to Cape Town and Dakar to Port Louis showcase their products and services to some of the world's finest travel trade buyers directly in charge of sourcing products from Africa. We Are Africa channels the unique energy and charisma of the continent to create an extraordinary environment in which to do business. The show combines a dynamic un-conference, awards ceremony, pre-scheduled appointments, international buyers, creative travel brands and spectacular parties. We are more than just a trade show. We are a movement. We Are Africa's most passionate travel tribe.