Weareninety

Brands ™ = Partnerships 🤝 | Activation | PR & Comms | Athletes | Talent | Creative and Production WeAre a bold, disruptive sports marketing collective built on deep industry experience. We specialise in bringing brands, rights holders, athletes, and creators closer to the global sports audience - bridging the gap between culture and competition. PARTNERSHIPS - WeAre experts in brokering authentic partnerships in sport that connect brands with rights holders, athletes, and cultural icons in meaningful ways. Our approach is rooted in deep industry experience and a sharp understanding of what resonates with fans—ensuring every collaboration delivers impact, relevance, and results. ACTIVATION - WeArespecialists in activating campaigns and commercial rights for some of the world’s biggest sports brands and rights holders. With deep-rooted experience across strategy, planning, creative, and on-the-ground execution, we bring bold ideas to life—at pace and scale. Whether it’s a global sponsorship launch or a targeted fan engagement moment, we’re built to deliver. ATHLETES - WeAre proven at helping brands harness the power of athlete influence through tailored marketing strategies that drive awareness, engagement, and credibility. From identifying the right athlete to managing campaigns and creating standout content, we connect athletes and brands in ways that feel authentic to fans and deliver measurable impact. TALENT - WeAre talented at. talent management. We connect brands with the right talent for their campaign, across sports, football, content and gaming. CREATIVE & PRODUCTION - WeAre fresh thinkers, creativity is at the heart of everything we do. Our Creative & Production team brings bold ideas to life through standout visuals, storytelling, and content built for modern sports fans. From campaign concepts and social-first assets to full-scale video production, we deliver work that captures attention and drives engagement.