Welcome Chinese

The Welcome Chinese Certification is a certificate of recognition awarded to travel industry brands and services that meet the approved standards set by the China Tourism Academy (CTA). This Certification aims to recognise, guide, and encourage the tourism establishments to better cater to the specific travel needs of Chinese travelers. Born from a close partnership between CTA and Select Holding, the Welcome Chinese Certification is a testament to the commitment of both organisations to promote Chinese outbound tourism. The Welcome Chinese Certification targets businesses within the travel sector, including hotels, shopping malls, outlets, airports, rail companies, museums, amusement parks, animal parks, retail shops, cruise lines, and other travel-related services. Certified members benefit from an annual renewal process and enjoy exclusive membership in CTA's partnership network. This membership offers a range of marketing and promotional advantages, empowering businesses to navigate the dynamic China outbound market with greater confidence and success. China Tourism Academy (CTA) is a department within the Ministry of Culture and Tourism that is pivotal in driving the development of China's tourism industry and fostering international exchanges within the industry. Select Holding is a leading international travel marketing consultancy and representation firm and the sole global issuer of the Welcome Chinese Certification. Select Holding leverages its extensive network and expertise to support certified brands and businesses.